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10 Ways To Get Your Ads Or Messages Noticed

 Do you post to message boards, e-mail discussion
 lists, classified ads sites, FFA sites or newsgroups?
 People will usually read the subject line before they
 read your ad or message, so it’s important they get
 noticed. Below are ten simple, but powerful tips to
 get your ads or messages noticed.

 1. Use extra white space creatively in your subject
 line. You can add extra blank spaces between your
 words or letters.

 2. Combine capital letters with lower case letters.
 Use all capital letters in every other word or use a
 capital letter between every other lower case letter.

 3. Add text symbols in your subject line. You could
 use them between words and letters. Start and end
 your subject with a text symbol. ( *, $, ,{,] )

 4. Begin your subject line with the word “STOP!”.
 People have been trained their whole life to stop
 what they are doing when they see that word.

 5. Ask people a question in your subject line. We
 all went to school and were repetitively branded to
 answer questions.

 6. Use the word “FREE” in your subject line. Your
 offer should be attractive to your target audience.
 It could be free information, software, trials, etc.

 7. Begin your subject line with an “online smile :)”.
 People use smiles offline to gain people’s attention
 and to win their trust, why not use them online too.

 8. Don’t use unbelievable claims in your subject line.
 People have or know some who has been ripped
 off and trained themselves to ignore those claims.

 9. Don’t use all capital letters in your subject line.
 It is hard to read, looks unprofessional, and on the
 internet it’s considered a symbol for shouting.

 10. Test different subject lines to see which ones
 draws the most traffic to your web site. Also, read
 the FAQ before posting a message or ad anywhere.

 Quote of the Day:

 “The frontiers are not east or west, north or south, but
 wherever a man fronts a fact.” — Henry David Thoreau

10 Ways To Catapult Your Sales

1. Swap endorsement advertisements with other
web sites. Endorsement ads usually pull more sales
and traffic than regular advertisements.

2. Outsource part of your workload to save time
and money. You can spend more of your time and
money promoting your business.

3. Include a signature file on all the e-mails you send
out. Provide your business name, phone number,
e-mail and web address,etc.

4. Use pictures or graphics on your web site that
support the product you’re selling. They could give
your visitors a clearer vision of your product.

5. Create a friendly, long term relationship with all
your customers. Practice good customer service
and follow-up with them on a regular basis.

6. Create strategic alliances with other web sites.
You could exchange banner ads, sell each other’s
products as backend products, cross promote, etc.

7. Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after-
sale services or an affiliate program.

8. Give customers a discount on their total order
to increase sales. You could give them a discount
for ordering over a set dollar or product amount.

9. Allow your visitors to reprint the content on your
web site. Just ask them in exchange to include your
resource box and a link to your site.

10. Provide a free contest or sweepstakes at your
web site. It’s a fact, people like to win things. If you
can fulfill that need, people will visit.

Quote of the Day:

“Whenever words fly up at me from a printed page as I read,
I intercept them instantly, knowing they are for me. I turn
them over carefully in my mind and cling to them hard.” –
David Grayson

10 Upsell Strategies That Will Increase Your Profits

As you know it can be very expensive to attract new
customers. You can cut down on those expenses
by “upselling” to those new customers. For example,
let’s say you’re selling a computer with a 15″ monitor
for $1200. You tell people they can upgrade to a 17″
monitor for only $200 more. That’s upselling! Your
goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase
your profits.

1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.

2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.

3. Discount Upsell-If you’re selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.

4. Time Upsell-If you’re selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.

5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it’s a
10% discount, if they order 5 it’s a 15% discount.

6. Package Upsell-When you’re selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.

7. Affiliate Upsell-When you’re selling a product you
could offer someone else’s product as an upsell. You
would have to make a commission on the product in
order to profit.

8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.

9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.

10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.

In conclusion, you can use one or all these strategies
to increase your profits at the point of sale. Don’t be
afraid to use your imagination to come up with other
upsell strategies.

Quote of the Day:

“Knowledge is more than equivalent to force.” — Samuel
Johnson

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar
product’s advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product’s benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from
your competition’s. Include all the differences in
your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product
. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.

9. Tell your audience what kind of support they’ll
get after they buy. It could be free consulting, tech
support, free servicing, etc.

10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

Quote of the Day:

“A desire of knowledge is the natural feeling of mankind;
and every human being whose mind is not debauched will be
willing to give all that he has to get knowledge.” –
Samuel Johnson

10 Things You Should Know Before You Bid On A Business Product From An Online Auction

1. Know the value of the product before you bid. If
the product is brand new, check to see what price
retailers are charging for it. If the product is used or
reconditioned, you will want to pay way less than the
retail value.

2. If the product’s description or picture isn’t detailed
enough for you, contact the merchant to get more
information before you bid. You don’t want to take a
chance to waste your hard earned money.

3. Know the highest price you will bid for the product
and stick with it. Don’t get caught up in a bidding war;
you may end up paying more than the product’s worth.
Don’t forget to add in the shipping price with your bid.

4. Visit a few online auctions before bidding because
some merchants auction the same product in many
auctions. You usually can purchase the product for
a lower price in a unpopular auction because there
are less bidders.

5. Know the time the auction begins and ends. You
also want to know how long it will take to ship. If
you need the product by a certain date, you’ll want
to estimate the time it will take to receive it.

6. Know the payment options the merchant accepts
before you bid on their product. If they only accept
checks or money orders, it may take even longer to
get the product because the payment has to clear. If
they accept credit cards make sure they have a secure
server.

7. Know if the merchant offers a warranty or money
back guarantee or before bidding on a product. You
don’t want to get stuck with a product that does not
work or you’re not satisfied with.

8. Online auctions will, sometimes, allow you to check
the merchants history with their auction. Check to see
if people have complained about the their products or
business practices before you decide to bid.

9. It’s important to place a bid early in the auction to
show other bidders you are interested in the product.
If someone does out bid you, don’t be afraid to out
bid them. Remember not to go over your maximum
bid price.

10. Another reason to know when the auction ends;
you can place a last minute bid. The other bidders
may not be keeping track of when the auction ends
or may not have the time to bid again.

Quote of the Day:

“There is a time in every man’s education when he arrives
at the conviction that envy is ignorance; that imitation is
suicide; that he must take himself for better, for worse,
as his portion; that though the wide universe is full of
good, no kernel of nourishing corn can come to him but
through his toil bestowed on that plot of ground which is
given to him to till. The power that resides in him is new
in Nature, and none but he knows what that is which he can
do, nor does he know until he has tried.” — Ralph Waldo
Emerson

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