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1. You can get ad copy ideas by studying similar
product’s advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product’s benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from
your competition’s. Include all the differences in
your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.

9. Tell your audience what kind of support they’ll
get after they buy. It could be free consulting, tech
support, free servicing, etc.

10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

Quote of the Day:

“A desire of knowledge is the natural feeling of mankind;
and every human being whose mind is not debauched will be
willing to give all that he has to get knowledge.” –
Samuel Johnson

Junior :: Jan.16.2008 :: Articles, Miscellaneous :: No Comments »

1. Know the value of the product before you bid. If
the product is brand new, check to see what price
retailers are charging for it. If the product is used or
reconditioned, you will want to pay way less than the
retail value.

2. If the product’s description or picture isn’t detailed
enough for you, contact the merchant to get more
information before you bid. You don’t want to take a
chance to waste your hard earned money.

3. Know the highest price you will bid for the product
and stick with it. Don’t get caught up in a bidding war;
you may end up paying more than the product’s worth.
Don’t forget to add in the shipping price with your bid.

4. Visit a few online auctions before bidding because
some merchants auction the same product in many
auctions. You usually can purchase the product for
a lower price in a unpopular auction because there
are less bidders.

5. Know the time the auction begins and ends. You
also want to know how long it will take to ship. If
you need the product by a certain date, you’ll want
to estimate the time it will take to receive it.

6. Know the payment options the merchant accepts
before you bid on their product. If they only accept
checks or money orders, it may take even longer to
get the product because the payment has to clear. If
they accept credit cards make sure they have a secure
server.

7. Know if the merchant offers a warranty or money
back guarantee or before bidding on a product. You
don’t want to get stuck with a product that does not
work or you’re not satisfied with.

8. Online auctions will, sometimes, allow you to check
the merchants history with their auction. Check to see
if people have complained about the their products or
business practices before you decide to bid.

9. It’s important to place a bid early in the auction to
show other bidders you are interested in the product.
If someone does out bid you, don’t be afraid to out
bid them. Remember not to go over your maximum
bid price.

10. Another reason to know when the auction ends;
you can place a last minute bid. The other bidders
may not be keeping track of when the auction ends
or may not have the time to bid again.

Quote of the Day:

“There is a time in every man’s education when he arrives
at the conviction that envy is ignorance; that imitation is
suicide; that he must take himself for better, for worse,
as his portion; that though the wide universe is full of
good, no kernel of nourishing corn can come to him but
through his toil bestowed on that plot of ground which is
given to him to till. The power that resides in him is new
in Nature, and none but he knows what that is which he can
do, nor does he know until he has tried.” — Ralph Waldo
Emerson

Junior :: Jan.14.2008 :: Articles, Miscellaneous :: No Comments »

1. Create a memorable logo and slogan to brand
your business on the internet. When they see your
slogan or logo it will remind them of your business.

2. Multiply your marketing all over the internet by
creating free bonuses for other business’ products.
You just include your ad somewhere on the bonus.

3. Offer to buy advertising space inside electronic
products like ebooks, software, subscription sites,
etc. It will be cheaper than print insert ads.

4. Increase your sales by adjusting your product
or service to attract other target audiences. This
may mean redesigning or adding on to it.

5. Test the prices of your product or service. You
may increase the perceived value by raising your
price and a lower price may decrease your sales.

6. Use your product’s features to support all of your
benefits. Just because benefits are more important,
don’t forget to list the features.

7. Market yourself or business as an expert. Most
people have been told throughout their life to trust
and respect the authoritative figures in society.

8. Train yourself and your employees to be polite
to all your customers, even if they’re shouting Solve
their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they
first visit your web site. Don’t make the first thing
they see at the top of your home page a banner ad.

10. Join online business associations. Most will give
you a membership graphic to put on your web site
which will give your business extra credibility.

Quote of the Day:

“Hope is necessary in every condition. The miseries of
poverty, sickness and captivity would, without this
comfort, be insupportable.” — Samuel Johnson

Junior :: Jan.09.2008 :: Articles, Miscellaneous :: No Comments »

1. You’ll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher’s
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don’t
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They’ll allow
their visitors to republish your article.

9. You’ll gain people’s trust. If they read your article
and like it, they won’t be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It’s a win/win situation.

Quote of the Day:

“…even without success, creative persons find joy in a
job well done. Learning for its own sake is rewarding…”
– Mihaly Csikszentmihalyi

Junior :: Oct.16.2007 :: Articles, Miscellaneous :: No Comments »

1. Create a free ebook directory on a specific topic
at your web site. People will visit your web site to
read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only
web site. Instead of charging for access, use it as
a free bonus for one of your products.

3. Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections.

4. Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This’ll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have
people subscribe to a “new issue” e-mail reminder.
This could really increase your traffic and sales.

6. Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will
increase your repeat traffic and sales because your
visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books
from your web site at no cost. Just ask your visitors
in return if they’ll refer their friends to your web site.

9. Build up the number of people that join your free
affiliate program quickly by temporally offering your
product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.

Quote of the Day:

“Adversity reveals genius, prosperity conceals it.” –
Horace

Junior :: Oct.15.2007 :: Articles, Miscellaneous :: No Comments »